Brand Identity
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Fall 2021 | Editorial Design
This editorial design features excerpts from The Lorax by Dr. Seuss and A Life on our Planet by David Attenborough. For the display typeface I chose Acta, created by Dino dos Santos in 2010. The details give off a delicacy similar to nature while also demonstrating the atmosphere of the topic. The body is Baskerville created by John Baskerville in 1750. Since the topic is somewhat heavy, I wanted to use a familiar and friendly typeface to make the reader more comfortable.

Statistical information is repeated at the beginning of each section of Attenboroughs speech. I used a consistent format for this information as a way for the reader to quickly scan between sections as well as create a break from the large spans of text. 










Mark